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  Without sales, there can be no success.
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Easily said. And important too.
Because many people forget that sales “wags the dog” of business success.
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ANOVA> takes a business-science approach to the process of sales. You won’t find rah-rah motivational speakers whose impact on sales performance has a half-life of ten days.

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Instead, we focus on building a complete sales leadership process that helps everyone to excel. We help the sales force to position the entire sales effort, from A to Z, so that you’re selling the right stuff at the right time in the right ways to the right people, with the right type of sales administration and back-office support.
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We may recommend changes to the brand, to the marketing campaign, to sales management, and to the sales process itself. We may integrate other practices to help you achieve better sales, such as TeamVentures™, Coaching, and Performance Development.
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Our goal is simple:
We have done our job when you are making more sales.
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There is no such thing as “soft sell” and “hard sell.” There is only “smart sell” and “stupid sell.”
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— Charles Brower